Cedric is an accountant and business consultant with Apparo Ltd and Plus More Chartered Accountants.  He also has other business interests and directorships in Hawke’s Bay. He has been involved in sports clubs, non-profits and school BOTs as trustee, committee member, treasurer and coaching or managing junior teams, as well as being honorary auditor for a number of community clubs and charitable organisations. Cedric has 4 children and 2 step-children and lives in Napier​​​​​​​​​​​​​​​​​​

Kevin Murphy
Kevin is the Event Manager for Napier City Council. Previously Commercial Manager for Sport Hawke's Bay and has worked in Sponsorship, Funding, Events, Marketing and Promotion, including the Come on the Bay promotion. As a former Rugby player and administrator, Kevin is current Secretary of Napier Marist Football and HB Futsal, a trustee on Hawkes Bay Equipment Trust, St Johns College Charitable Trust, Team Hawkes Bay and Backline Charitable Trust. Past board member with Hastings Swimming Charitable Trust, Hawke's Bay Wine Country Tourism Assn, Hawke's Bay Events Trust. Event Manager previously of  HB Blues, Brews and BBQ festival, City Showcase and HB Sports Ball.​​​​​​​

Jo Perry
Jo is a Director of Sportsground Ltd. Jo’s day job as Client Services Director gives her an indepth understanding of the administrative issues and challenges sports organisations face. Jo works directly with all level of sport from National Sports Organisations right thorugh to small, volunteer based clubs.

Our full-time staff are:

Jack Sanders

Jack has been Chief Executive for Sportslink since it was established in August 2008.

He has been involved with sports administration for over forty years with broad experience in club rugby, this includes 15 years as CEO for Hastings Rugby & Sports. Jack has a wide range of skills in sports club management and a good understanding on how gaming funding works for sporting and non- profit organisations.

Jack has been a delegate to the Hawkes Bay Rugby Union for many years and is currently the treasurer for the New Zealand Marist Rugby Federation. Jack is also a keen golfer and is the treasurer for Golf HB & PBW Inc.

Our full-time staff are:
Keri Gardiner

Keri has been employed as Office / Funding Manager for Sportslink since 2022. Keri has a vast background in sports management, events and adminstration with a strong understanding of funding applications, especially with all the gaming funding trusts in Hawkes Bay. Keri works with the wide range of sporting codes that Sportslink supports.

Keri is an avid sports person, having previously represented Hawkes Bay in both Rugby Union and Rugby League.  These days, you'll find Keri riding her motorcycle and often supports voluntary fundraising events throughout the Hawkes Bay community.